Coaching Boys Into Men (CBIM)
By Futures Without Violence
Why do so few men take action against domestic violence? Polls indicate that the majority of men supported anti-violence efforts, but said they didn’t know what to do and had never been asked.
Coaching Boys Into Men (CBIM) is a comprehensive violence prevention curriculum for coaches and their athletes. The CBIM Card Series equips athletic coaches with strategies, scenarios, and resources needed to build attitudes and behaviors that prevent relationship abuse, harassment, and sexual assault. CBIM’s core goal is to inspire men to teach boys the importance of respecting women and that violence never equals strength.
Background of CBIM
Futures Without Violence, formerly Family Violence Prevention Fund (FVPF), understands that it is important to engage men in ending violence against women and girls. In 2000, the Waitt Family Foundation, created by Gateway Computers founder Ted Waitt, partnered with the FVPF to find out why so few men were taking action against domestic violence. The results were eye-opening: the majority of men supported anti-violence efforts, but said they didn't know what to do and had never been asked.
The Futures Without Violence CBIM program invites men to utilize their influence to prevent domestic and sexual violence. First launched in 2001 in partnership with the Advertising Council, CBIM’s core goal is to inspire men to teach boys the importance of respecting women and that violence never equals strength. CBIM began as a national public service announcement campaign and included TV, radio, print, and online components. Since then, it has been transformed into a comprehensive violence prevention curriculum for coaches and their athletes.
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