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SMART_img_04012014 Evaluation


Evaluation is an important way to sustain and grow prevention work. Unless you can find ways to evaluate and measure your program’s impact, your success may be ultimately unproven, and it may be harder to obtain future funding. Evaluation can measure intended outcomes that may ultimately benefit both funder and grantee.

Evaluations can prove to funders that the:
• Work builds data and creates results
• Projects are high quality
• Grantee is invested in building a case for future social change

It is important to choose evaluation strategies that can accurately measure the program's intended outcomes. As you can see from the resources below, program evaluation is a science in and of itself.

Contact the PCADV Prevention Team for help planning or conducting a program evaluation at 800-932-4632

Basic evaluation includes the following components:

  • Needs Assessment – determine what needs existed before the program began and describe how the program served those needs. Be sure to consider the needs in the context of the characteristics of the group/community served. (Theoretically, the needs assessment should be done before the start of the program and would determine appropriate strategies and approaches.)
  • Process – Describe the strategy any why it was the best way to the reach the target group(s).
  • Outcome – Establish whether the process worked. Describe how the strategy worked or what factors presented challenges to it. Measure and/or describe the outcomes – what happened and how you can prove it. Determine if anything should be changed to improve future outcomes.


Balzer, L. (n.d.). The Evaluation Portal

Center for Theory of Change Assorted Resources

Centers for Disease Control & Prevention A Framework for Program Evaluation (2012)

Cox PJ, Keener D, Woodard T & Wandersman, A. (2009) Evaluation for Improvement: A Seven Step Empowerment Evaluation Approach for Violence Prevention Organization

Fisher D, Lang KS & Wheaton J. (2010). Training Professionals in the Primary Prevention of Sexual and Intimate Partner Violence: A Planning Guide (Rev.)

Thompson MP, Basile KC, Hertz MF & Sitterle D. (2006) Measuring Intimate Partner Violence Victimization and Perpetration: A Compendium of Assessment Tools. National Center for Injury Prevention and Control

Thornton TN, Craft CA, Dahlberg LL, Lynch BS & Baer K. (2002). Best Practices of Youth Violence Prevention: A Sourcebook for Community Action (Rev.)

Chapman, A. (2013). Experience-Based Learning - Guide to Facilitating Effective Experiential Learning activities.

Community Anti-Drug Coalitions of America. (2009) Strategic Prevention Framework

Davis R, Fujie Parks L & Cohen, L. (2010) Sexual Violence and the Spectrum of Prevention: Towards a Community Solution. Enola: National Sexual Violence Resource Center

Free Resources for Program Evaluation and Social Research Methods

Fullwood C. (2002) Preventing Family Violence Lessons From the Community Engagement Initiative. Family Violence Prevention Fund (now Futures Without Violence)

Imm, P, Wandersman, A, Rosenbloom, D, Guckenburg, S and Leis, R. (2007). Preventing Underage Drinking: Using Getting To Outcomes™ with the SAMHSA Strategic Prevention Framework to Achieve Results

Point K Learning Center Advocacy Evaluation Resources

Reisman, J, Gienapp, A and Stachowaik, S. (2007). A Guide for Measuring Advocacy and Policy

Rutgers New Jersey Agricultural Experiment Station. Conducting Focus Groups

Surveygizmo – Online survey templates

The California Endowment Evaluation Toolbox. (2010). Storytelling Approaches to Program Evaluation: An Introduction

University of Wisconsin Extension – Evaluation Resources
Questionnaire Design
Course on logic models
Program Development and Evaluation

W. K. Kellogg Foundation Evaluation Resources

Work Group for Community Health and Development at the University of Kansas. (2013). The Community Toolbox

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